About Me
My name is Lawrence Altaffer and I live in Santa Monica, California.
I’m from Virginia but I currently live in California. I love it out here but I miss Virginia and my family. I love to build things. Really anything. I thoroughly enjoy the entire creation process and strive for perfection with every product I make, which is one reason why this site has taken me far too long to launch (for the 10th time). I still don’t think it is perfect.
In 2004 I started a small design company in Richmond, VA named Catpoint Studios. The following year I was pulled to Washington, D.C. to help D.A.T.A. (debt aids trade Africa) and The ONE Campaign as their only in-house designer and web developer. With D.A.T.A. and ONE I helped manage all of the U.S. web content for the Live 8 one day global concert series. A year later we would help start and launch Product (RED), all the while shaping and creating global initiatives to end poverty around the world. While working in the non-profit world I signed on to help Los Angeles based production company Live Planet and designed and built the website for their documentary “Running the Sahara”. In 2007 I moved to Los Angeles and began working as a freelance designer and developer. My clients included mobile game companies, SEO specialists, film production companies, regional and global nonprofit, private education organizations, fund raising events, national beverage providers, actors, directors, and one high-end digital camera company. Then I answered a want ad for a job at Saatchi & Saatchi LA.
I currently work for Saatchi & Saatchi LA and Toyota is our main client. With them I have worked on at least one campaign launch for every vehicle Toyota sells in the U.S. I helped bring the world the very successful Sienna campaign “Meet the Parents” and “Swagger Wagon”. One of my favorites thus far was working on the Ideas for Good campaign. It was a fast and furious schedule and the team was amazing. The concept of giving the average person Toyota technology and seeing what they could come up with was inspiring. As I write this we are on the brink of changing the way Toyota’s customers interact and record the history and well being of their vehicle.
If you’d like to contact me please do so. You can find me in all the usual spots and maybe a few unusual spots.